At the Realogy FWD Innovation Summit that was recently held in Madison, New Jersey, 3D floorplan company Floored was named the best real estate tech startup company. Floored creates 3D floor plans that allow users to access a virtual tour of an actual space.
The top honors earned the company a $25,000 prize as voted on by their peers at the event. Floored was chosen among three finalists from the 15 startups that were represented at the event.
Realogy owns major real estate brands including Coldwell Banker, The Corcoran Group and Sotheby’s International Realty, and the 15 companies onhand at the event were chosen from close to 100 applicants. The three finalists, who were selected by a panel of judges, included Floored, HomeZada and BuyerMLS.
Floored is an innovative way to create a 3D rendering of a space. Staff members create the 3D renditions by scanning spaces with a proprietary 3-D camera, using algorithms and manual tweaks to smooth the data, and then creating interactive 3D models that are available and can be shared online.
According to Floored executives, the company helps businesses map commercial spaces by piecing together photography and computer models. Their programs allow users to add furniture to uncompleted spaces to give a better indication of how the finished product might look. They charge an average of $.50 to $2 per square foot to model spaces using their technology, which is far cheaper than any competing solution.
Realogy Franchise Group CEO Alex Perriello said that the event’s purpose was to ask: ”How can we incorporate some of these, test things, or try things in a real-life situation with brokers and agents?”